Make an impression

Amaya... making a greater impression

Letterpress printing is relief printing of text and image using a press with a "type-high bed" printing press and movable type, in which a reversed, raised surface is inked and then pressed into a sheet of paper to obtain a positive right-reading image. It was the normal form of printing text from its invention by Johannes Gutenberg in the mid-15th century until the 19th century and remained in wide use for books and other uses until the second half of the 20th century. In addition to the direct impression of inked movable type onto paper or another receptive surface, letterpress is also the direct impression of inked printmaking blocks such as photo-etched zinc "cuts" (plates), linoleum blocks, wood engravings and so on.

Make your mark

Amaya is based on a traditional letterpress. Stamped ink tones, noisy yet perfectly legible characters offer a great starting base for anyone wanting to experiment with something raw. Amaya gives an ink feel without the time spent manually preparing each letter, in a certain sense it’s a tribute to the progression of type. Go on, make your mark.

The font was created by Thinkdust — itself the name of a font. Thinkdust is a trademark of the HypeForType online font foundry distribution channel.

HypeForType and Thinkdust were founded in 2009 and 2005 respectively by Alex Haigh. Alex has worked for a variety of high profile clients, art directing and design campaigns for the likes of Nike, Volkswagen, Guinness, Heineken, Mars, Sony Playstation, Philips, and many more.

See these two fonts and the rest of the Amaya range at MyFonts.